Yayın Detay

• Title : Analysis of Brand Communication Strategies of International Airline Companies in Instagram During Covid-19 Outbreak Process

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• First Author : Zeynep Benan DONDURUCU

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• Authors : -Aysel ÇETİNKAYA

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• Keywords : social media, Instagram, brand communication strategies, brand personality, crisis communication

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• Basic Area : Sosyal Bilimler

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• Page Id : 325-356

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• Rank Id : 20

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• Year : 2020

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• Volume : null

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• DOI : 10.7827/TurkishStudies.44479

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