Murat ÇAKIRKAYA İLİŞKİSEL PAZARLAMA UYGULAMALARININ MARKA SADAKATİ ÜZERİNDEKİ ETKİSİ ÜZERİNE BİR ARAŞTIRMA, 1367-1385
A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING PRACTICES ON BRAND LOYALTY
DOI : http://dx.doi.org/10.29228/TurkishStudies.23425
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