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Talha BAYIR Sosyal Medya İlgilenimi ile Premium Fiyat Ödeme İsteği İlişkisinde Algılanan Lüks Marka Değerinin Düzenleyici Rolü, 1119-1133
The Moderating Role of Percieved Luxury Brand Value on the Effect of Social Media Interest and Willingness to Pay Premium Price
DOI : http://dx.doi.org/10.7827/TurkishStudies.51459
Abstract | Full text


Turkish Studies-Economics,Finance,Politics
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