Yayın Detay

• Title : Impact of Social Media Ads on University Students' Purchase Intention

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• First Author : Burcu ORALHAN

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• Authors : -Sinem SARGIN -Tuğçegül TOPÇU

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• Keywords : Social Media, Social Media Advertising, Online Purchase, Purchase Intention, University Students, Structural Equation Modeling

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• Basic Area : Üretim Yönetimi ve Pazarlama

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• Page Id : 111-137

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• Rank Id : 6

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• Year : 2022

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• Volume : 17

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• DOI : 10.7827/TurkishStudies.52439

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