Yayın Detay
Title
: A Survey for Determining of Tendencies of X, Y and Z Generations About Purchasing on The Internet
First Author
: Bora GÖKTAŞ
Authors
: -
Keywords
: X, Y and Z generation, internet marketing, consumer trends, marketing, consumer behavior
Basic Area
: Pazarlama
Page Id
: 403-429
Rank Id
: 4
Year
: 2019
Volume
:
DOI
: 10.29228/TurkishStudies.23029
Yayına Git
Turkish Studies-Information Technologies and Applied Sciences
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