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• Title : A New Indıcator Of Success Or Challange For Companıes: Lost Customer Grade (LCG)

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• First Author : Mustafa ŞEHİRLİ

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• Authors : -

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• Keywords : marketing, switching, disloyalty, repurchase intention, Net Promoter Score, word-of-mouth.

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• Basic Area : Üretim Yönetimi ve Pazarlama

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• Page Id : 293-305

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• Rank Id : 15

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• Year : 2024

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• Volume : 19

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• DOI : 10.7827/TurkishStudies.71812

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