Social Media Use In The Management Of Covid-19 Epidemic: An Analysis On Official Twitter Account Of Minister Of Health Fahrettin Koca


The new type of coronavirus epidemic, which was first seen in Wuhan city of Hubey provience of China in December 2019, called ‘Covid-19’, causing worldwide deaths, destruction in social and economic life on a global scale. In order to combat this process, in which human relations are restricted in order to reduce social interaction as much as possible, many governments have come to the point of using social media effectively in order to manage their crisis, to prevent their services from failing, to protect their reputation, trust and support to the public. The importance and impact of these practices came up once again in this period. In the process of fighting the virüs, many states informed the public through social media channels within the scope of crisis communication. Turkey is one of these countries. In this context; within the framework of the importance of effective communication in times of crisis, the subject of the study; Turkey representative of state party’s crisis, taken to medical and logistics measures, control activities, as well as outbreaks of carrying out crisis communication activities of the Ministry of Health, it has detected the first case of March 11, 2020 and March 25, 2020 dates well into the area in a fifteen days time; the analysis of the crisis communication studies carried out by the Minister of Health Fahrettin Koca through his official Twitter acount during the Covid-19 epidemic crisis affecting the country. Content analysis method was used in this study. Within this framework, messages shared within the scope of the crisis communication activities carried out by Fahrettin Koca through his official twitter account during the Covid-19 epidemic, which is a public health crises to which the state is a party; the tweet sharing frequency, tweet sharing type, tweet content and visual tweet contents were analyzed under the main headings using the SPSS program, and the data obtained were evaluated in the context of the literature. In this context, the Minister Fahrettin Koca’s twitter account crisis comunication through the process, social media importance and effect, how it is used, if utilized effectively, have been studied to determine whether they contribute results to crisis communication during the date range examined in the coronavirus epidemic process in Turkey, and the findings have shown a succesful communication.


Keywords


Crisis Managemet, Crisis Communication, Social Media, Twitter, Covid-19

Author : Tuba KALÇIK -Ümmü ALTAN BAYRAKTAR
Number of pages: 583-602
DOI: http://dx.doi.org/10.7827/TurkishStudies.44484
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Journal of Turkish Studies
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