The museums are institutions that are in the service of the community and aim to protect the legacy of public humanity. The museum plays an important role in preserving the development of the community and cultural heritage. Most of them are historians who have been involved in the creation of historical memory and have been taught by the community. It is also important for museums to have a good brand identity in their collection of collections as well as in the process of collecting and identifying themselves. Having a good museum brand is making good communication with the community. It is necessary for communities to communicate with society in order to move and promote the cultural assets of the mills to future generations and organize the arts and educational activities that can benefit the society. Establishing a strong communication link with the community ensures the integration of society into society. The idea of advertising, promotion and identity in museums is important for the recognition of the programs, exhibitions and artistic activities of the museums, and for the creation of a common and simple language that every saint can use to reach people.
Museum, identity, communication, design, logo.
| Author : | Ayşegül SEZER |
|---|---|
| Number of pages: | 1037-1054 |
| DOI: | http://dx.doi.org/10.7827/TurkishStudies.14489 |
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