@article{2018,title={Intertextual Analysis of Hollywood Movie Posters: Is It a Pure Resemblance or a Goal-oriented Method?},abstractNode={The approach of intertextuality is an analysis method based on the similarity among the texts and which left its mark on the literary reviews in the 20th century. The approach founded by Mikhail Bakhtin and developed by Julia Kristeva reveals that literary works are produced under the influence of numerous voices, views, and inspiration resulting from the interactions in the social environment as well as the style of the author. This interaction process, which generally focused on literary products at the beginning, shifted towards the analysis of non-literary fields at the end of the 20th century, and new analyses have been carried out on visual art, daily communication, correspondence, and similar areas. The present study elaborating the intertextual relations in the non-literary field aims to investigate the role of the intertextual approach in the design of visual elements within the scope of visual art. Accordingly, visual samples selected from Hollywood movie posters have been examined within the scope of the audience’s perception and the similarity among the designs, and it has been concluded that the use of intertextual elements in movie posters influence the general perceptions of the audience.},author={Tuğçe Elif TAŞDAN DOĞAN-- Aslı Özlem TARAKCIOĞLU},year={2018},journal={Journal of Turkish Studies}}