The Effect Of Desexualisation On Consumption Preference Among Economic Decisions

People act in compatible with the behaviors of their own cultures such as behaving according to their gender, clothing, and talking. In this direction, change of cultural values makes societies different. Social change closely affects every institute and every individual in that society, and large changes emerge in the family structure and the female and male identities. While this case makes explicit gender differences in consumption preferences in some societies, it does not cause the differences in some societies. The last stage gender reaches at the point of individual preference is the concept “desexualisation”. While the concept “desexualisation” is discussed, in contrast the word “sexualisation”, it expresses not belonging to any gender or belonging to both genders. In social sciences, it is more used in the meaning of elimination of distinctive gender behaviors in social part of sex. At the present days, when the technological development and change are at the high levels, people can choose to be desexual in addition to being male and female. Just as desexaulisation can be on the basis of opinion about consumption preferences, it can be about the issues such as child raising and education. The aim of the study is to introduce what the effect of the elimination of distinctive gender behaviors on consumption preferences can be.

Keywords

Gender, consumption behaviors, desexualisation, consumption studies.