Mcdonaldization Of Communication: An Investigation Into Social Media

This work handles social media fact, in the context of sociolog George Ritzer’s McDonaldization theory. According to Ritzer, there are five main principles which determine McDonald restaurants chain system. These are; productivity, estimatebility, predictibility, control and irrational practices that emerge in the context of rationalism. This process is expressed as McDonaldization. McDonaldization can be said to bring lots of improvements in social and i

Keywords

McDonaldization, McCommunication, Social Media, George Ritzer.