Ethical Business Practices in Covid-19 Period: The Case of Kellogg Company

The Covid-19 pandemic has an impact on the global economy, international business facilities, both global and local trading. Even there are many arguments supporting the opinion that the effects of Covid-19 pandemic on business activities and economies will continue. The development of intervention strategies have harmonized business practices with changing government policies and market trends during the Covid-19 pandemic. In the Covid-19 pandemic, the human factor in businesses has gained more importance than ever before. Consumer awareness and sensitivity have been increased. It has been observed that customers after the pandemic period have preferred the products and services of companies which attach significance ethical practices to their business facilities more than ever before. This study aims to emphasize the importance of evaluating business activities in terms of ethical practices in Covid-19 pandemic. To support the purpose of the study, how Kellogg, one of the functional food industry giants in international markets, integrates organizational codes of ethics and which business practices Kellogg apply more during the pandemic period and how this integration positively contributes to company performance and success have been discussed. The study purposes to provide significant contributions to the literature and to help businesses to overcome the economic difficulties come up with Covid-19 pandemic by practical suggestions.

Keywords

Business Management, Business Ethics, Ethical Practices, Kellogg Company, Covid-19 Pandemic.