Turkish Studies - International, Year 2017 Issue Volume 12 Issue 32

Identifiying the Research Assistants’ Views about the use of Social Networks in Education

Esra AÇIKGÜL FIRAT, Selçuk FIRAT , Mustafa Serdar KÖKSAL — 2026-07-16

Scientific research studies can be reached easily and quickly with the developing Technologies. Social networks have contributed to scientific work by facilitating information accessing, sharing and providing communication. It is therefore important that research assistants at the first level of the academic community use social networks in postgraduate scientific research. From this point of view, the aim of this research is to determine the views of research assistants attending to postgraduate education on the use of social networks. In the research the case study was used. The research group of the study consisted of 7 research assistants attending postgraduate education at different universities determined by maximum variation sampling. In the survey, data was collected through semi-structured interview forms. Data obtained by the interviews were analyzed using content analysis. In line with the views of the research assistants, four themes were defined as entertainment, education, acquiring and sharing the information and communication. In these themes, in-depth analyzes were done by content analysis. According to the results obtained from the research, it was determined that the research assistants used the social networks mostly for acquiring and sharing the information and then for communication. According to another research result, the negative effects of social networks was determined as changing their relationship patterns. In addition, research assistants see the use of social networks as useful in providing information easily and quickly and providing a variety of information.

New Customer Concept and Social Media Marketing in Modern Marketing Process

V. Özlem AKGÜN, Gözde Seval ERGÜN — 2026-07-16

Changing consumer expectations, lifestyles, and consumption patterns inevitably make the transition from traditional marketing methods to modern marketing methods a necessity. The secret of effective marketing is to make “the new customer “ pleased whose habits, attitudes and behaviors are rapidly changing who is constantly exploring, interrogating, and who is looking for high quality and low cost products and services far beyond what it takes. The development of communication technologies and the rapid arrival of customers in all sorts of sources and sources have changed consumption patterns in the global world. With virtualization, new customers with rapid knowledge of products and services have the opportunity to evaluate their products and services they have purchased on virtual platforms where they can exchange their experiences interactively. It may be said that this process is extremely critical when viewed by producers and marketers. Namely; customer-focused businesses that are concerned with consumer satisfaction and who are willing to meet expectations must develop modern marketing strategies and apply these strategies successfully. Social media, which has become a necessity of global competition, and social media marketing to be made in this direction can be considered as the most effective marketing strategies that can be applied in the modern marketing process. An effective social media marketing strategy to be created; enhancing brand loyalty, enhancing brand awareness and reaching the right target audience at the right time. In this study, new customer concept was tried to be explained in the transition from traditional marketing to modern marketing. In the information age that we are in, we have presented detailed information about social media marketing which is one of the most important modern marketing methods and given examples of enterprises that are implementing social media marketing in Turkey and in the world. In the conclusions and suggestions of the study, it was tried to make sales promotion suggestions in the context of changing consumption patterns and social media marketing to marketing managers in today's market where competition was experienced.

Investigating Critical Points of Cyber Security: Prevention Terror Attacks in Airports

Savaş Selahattin ATEŞ, Haşim KAFALI , Mevlüt ÜZÜLMEZ , Hasan LIK — 2026-07-16

Airports are one of the most developed structures in point of electromagnetic and digital information aspect. Extremely high amount of information about aviation operation has to be connected with all related units in order to keep operation effectively on-time. Thus, communication web must be both reasonable punctual and well-protected. Since airports are equipped by millions system, it is quite essential to pick the right component to examine in order to find out the main points of system and to restore for the best security service level. At the end of this implementation, the potential failure types of critical points of airport have been examined and identified. So that in case of any cyber action, users will have been informed by the knowledge of proactive support system. Moreover, user will also be educated about how to react to prevent or minimize the possible damage coming from a cyber-attack. In the first stage of this paper, the theoretical research of cyberspace and possible threats have been examined. In the second part, cyber security terms and units related to government policy have been stated. In the final part of the study, the categorization of possible cyber-attacks against airport systems have been discussed and evaluated by confidentiality, integrity, accessibility scale. To analyze failure type and level of its effect FMEA (Failure Mode Effect Analysis) method has been applied in this study. This method is one of the strongest numerical technique which prevent failures before they even exist and identify how to convert high risk components into reliable factors. With analyzing the obtained results, a system which is aimed to be used in Atatürk Airport for scaling and taking considerable proactive actions have been identified and on the purpose of improvement of system some recommendations have been made.

Between the Technological Development and Research; A Critical Abysm for Foreign Language Teaching

Bora BAŞARAN — 2026-07-16

International markets, increasing mobility, and the overall impact of globalization cause a steadily increasing demand for foreign language skills. In addition, traditional courses are progressively being replaced or supplemented by e-and m-learning, even foreign languages are increasingly mediated with innovative methods. Today many new opportunities have emerged to further expand the flexibility in language learning and to offer learners more freedom for self-control in the learning process. Due to the fast-evolving technology, the occurring didactic transformation is mainly theoretical reflected in foreign language teaching. Transferring technology of our century into the class environment for foreign language teaching and the adaptation of various concepts are often seen as a necessity. This requirement of the adaptation for the various educational and training institutions caused directly or either indirectly an increased pressure. The knowledge of how to deal with technological development in the professional life gets more and more important. In one hand the tension for a foreign language and on the other hand the trend of technological development. Further competencies have to be developed in order to reach the ability to teach the new generation Students a foreign language. In the context of this paper, the development of technology in language teaching is first generally analyzed and the status quo summarized. A search and review of existing systems and applications complement by a review of the existing offer of technologies. The adaptation of new technologies in teaching German as a foreign language in the findings of the study is perceived as a process rather than an event. This study aims to provide a comprehensive compilation of the technological concepts, approaches, and projections regarding future activities and pointing to possible errors regarding pedagogical and educational outcomes.

Assessments Related to the Necessity and Importance of the Use of Technology in Marketing Education

Sabahattin ÇELİK, Gülnil AYDIN — 2026-07-16

Every year in Turkey, over two million candidates enter the university exam to shape their future and realize their career dreams, and less than half of these candidates are placed in the university. One of the most important criteria in the university preferences of candidates is the high possibility of finding a job after graduation. The number of studies on the adequacy of university education in Turkey seems to be very few. Numerous studies have been done which determine that the students perceive a weak bond between the marketing education and the practical world. The aim of this study is to make ethical evaluation in marketing education which is given at universities and to make a literature review of research which is conducted on new methods. The main objective of this study is to evaluate the graduate students' perceptions of business success and new methods used in education after the undergraduate education in which the important ring of marketing education in Turkey is given every year and to find out in the light of the findings of studies carried out in this subject. For this purpose, the issues between 2015 and 2017 were scanned in order to focus on the new publications of nine different magazines accepted in the field of marketing, which were searched in Social Science Citation Index, which is on the ULAKBIM magazine list. As a result of the scanning, twelve articles seemed relevant to the topic were examined and the findings were presented in a chart form. Consequently, the results of the studies have been evaluated in general terms and suggestions have been made for studies that can be done in Turkey.

Real Estate Marketing on the Internet

Hasan GEDİK, Mehmet ETLİOĞLU — 2026-07-16

The first resource people frequently consult to while they are looking for an estate on sale is e-commerce web sites. It is very crucial for e-commerce companies that serve for individulal users and real estate agents to satisfy their customers’ needs and expectations, to achieve customer pleasure and customer loyalty. This study has significance especially for e-commerce companies that work in this sector to develop strategies on customers’ e-service expectations and for real estate agencies to evaluate e-service quality. This search investigates the relation among e-service quality, customer pleasure and customer loyalty of three mostly used e-commerce websites (sahibinden.com, hurriyetemlak.com, milliyetemlak.com, ) that are used by real estate agencies in Konya. The objective of this study is to measure the level of expected and perceieved quality of e-commerce websites that real estate agencies use, the customer pleasure and the intention of customer loyalty. In this study, heuristic and conclusive research technics have been used. A questionaire has been applied with 254 real estate agents of 750 in Konya by using E-SQUAL that is the most applied scale for assessing e-service quality. This case will also reflect the individual users’ e-service quality expectations and perceptions, their behaviors and attitudes towards customer pleasure and customer loyalty. According to results of the emprical study have indicated that there is no significant difference between demographic characteristics of participants (gender, age group, education level, income level, site preference) and expected e-service quality. A positive relationship has been identified between customer royalty and customer satisfaction with real estate broker’s perception.

The Effect of Digital Stories Developed by Using Toondoo on Students’ Academic Achievement and Attitudes

Mehmet Nuri GÖMLEKSİZ, Emine Kübra PULLU — 2026-07-16

In this information-based century individuals are wanted to have different skills. The skills of the 21st century are categorized under three titles as learning skills (critical thinking, creative thinking, collaborating, communicating), literacy skills (information literacy, media literacy, technology literacy) and life skills (flexibility, initiative, social skills, productivity and leadership). The aim of this study is to determine the effect of digital stories developed by using Toondoo on students’ academic achievement and attitudes in Information and Communication Technologies course. In the study, mixed research design was used including both quantitative and qualitative methods. In quantitative part, experimental design based on pretest-posttest control group was used and interviews were done in qualitative part of the study. The study includes one experimental group including 41 students and one control group including 43 students. The study was administered on first grade students enrolled at Child Development department of HüseyinŞahin Vocational School in Erciyes University in 2015-2016 academic year. The achievement test developed by the researchers and used as pre and posttest includes 20 questions. The mean difficulty of the test was measured to be .62 and KR-20 reliability coefficient was calculated as .76. A five-point Likert style attitude scale developed by Seyrek (2010) was used to determine the attitudes of the students toward Information and Communication technologies course. Qualitative data were collected by using an interview form including six semi-structured questions. Study results revealed that digital stories developed by using Toondoo increased students’ academic achievement and affected their attitudes positively towards Information and Communication Technologies course. It was also determined that digital stories caused students participate the course actively, increased retention and motivation towards the course.

Children's Mobile Applications for Game and Learning

Begüm TOPUZ, Ata Yakup KAPTAN — 2026-07-16

Mobile technologies are an important evolution in the face of a virtual world that faces every aspect of life and makes life easier on the positive side. For parents, the use of mobile devices in child development is quite common in the daily life ritual. The ever-increasing number of children using mobile applications has increased the interest in developing educational mobile applications. It is observed that the mobile application market is gradually moving towards children's content and designs. Cognitive and physical limitations, when children spend time online in the internet environment, bring with it many challenges. We can say that a poorly designed mobile application content and a design that is matched to colors and patterns that are not suitable for children make this even worse. In a design for the child, the child's developmental characteristics must be kept on the front panel and the design should be done in this direction. Making a design for a child has big differences from those made for adults. Children's needs require special attention and effort. Careful consideration of these needs for the designers of the future is thought to contribute to the child's development process. It is a matter of curiosity that educational mobile applications provide a visual unity that has a wide range of content and design based on their target audience. The creation of these applications with special content and design for children brings with it many questions in itself. It is expected that the use of the application is appropriate for the developmental stage of the child, the content and design suitability of the child, input and feedback, parental expectations, and so on. Mobile application design is seen as a whole, it is important for the designer, the developer and the content creators to act as a team in order to maintain integrity in the application. The purpose of this study is to discuss the elements that should be considered in the design and development process of mobile applications developed for children.

The Validity and Reliability of Turkish Version of Unified Theory of Acceptance and Use of Technology

M. Betül YILMAZ, Suzan KAVANOZ — 2026-07-16

The increasing investments in information and communications technology (ICT) and its reflection in educational settings have necessitated the interaction of educational stakeholders with ICT at different levels. However, the pressure to use information technology may not necessarily lead to its acceptance. For this reason, it is important to investigate to what extent all stakeholders in learning environments are willing to use new technologies offered. A number of theoretical models have been proposed to explain acceptance of technology by its users and identify the factors that influence individuals’ use of technology in a variety of domains including education. The aim of this study is to present a context-appropriate validated model that can be used to evaluate acceptance and use of any technology by users/consumers in Turkish context. In this study, the original English UTAUT2 was chosen for this purpose. After the scale was translated into Turkish in line with cross-cultural adaptation guidelines for self-report measures, the model was tested within the context of instructional technologies with a sample of 723 Turkish pre-service teachers at a state university. Exploratory factor analysis, Cronbach alpha correlation coefficients, and confirmatory factor analysis were used to examine the validity and reliability properties of the model. The results indicate that the validated Turkish version of UTAUT2 has acceptable fit indices and can be used for evaluating the acceptance and use of new technologies by Turkish consumers.

Examining Teacher Candidates’ Self-Efficacy Perceptions about Being a Teacher and Their Attitudes Towards Computer Assisted Education

Erhan YOKUŞ, Eyüp CÜCÜK , Mehmet BAŞARAN , İbrahim YILDIRIM — 2026-07-16

In this study, it is aimed to examine the relations between self-efficacy perceptions of prospective teachers and their attitudes towards computer-aided teaching. The study is a research in the relational model conducted by quantitative methods. The study group of the research is composed of 3rd and 4th grade students who are studying at Gaziantep University Faculty of Education in 2016-2017 academic year and Science and Literature faculty students who are studying formation education at the same university education faculties. 66.5% (290 persons) of the 436 teacher candidates participating in the study were women and 33.5% (146 persons) were male. While 70.2% (306 people) of the candidates were in formation education, 29.8% (130 people) were in education faculty. Survey data was obtained by the "Teacher Self-Efficacy Scale" which was developed in 2001 by Tcshannen-Moran and Woolfolk-Hoy and validity and reliability studies in Turkish was made in 2005 by Çapa, Çakıroğlu and Sarıkaya. Also the "Attitude Scale for Computer-Aided Training" developed by Arslan in 2006 was used. The difference between the self-efficacy of the prospective teachers according to the faculty of graduation is significant t(436)=3.591, p <.01. When arithmetic averages are examined, self-sufficiency of the students in formation education who graduated from the Faculty of Arts and Sciences is higher than those who continue their education in the Faculty of Education. It was determined that the self-efficacy of teacher candidates did not significantly differ according to the division in which they were educated (F(2,433)=1.092, p>.05.). In other words, it can be said that the self-efficacy of teacher candidates does not depend on the division they study. The difference between the attitudes of the prospective teachers to the CAE according to the faculty members they graduate is not significant (t(434)=487, p> .05). In other words, the attitudes of teacher candidates who are studying in formation and education faculties towards CAE are considered to be equal. It was determined that the attitudes of the prospective teachers to the CAE did not significantly differ according to the division in which they were educated (F(2,433)=1.105, p> .05). In other words, it can be said that the attitudes of teacher candidates who are in verbal, numerical or equal weight branch to CAE are equivalent. There is a significant and weak positive relationship between the attitude toward CAE and teacher self-efficacy sub-dimensions which are the ability to support student participation, the use of instructional strategies and the ability to perform classroom management. In addition, the regression model includes significant results as a whole. R = 0.18, R2 = 0.032, F (3,432) = 4.816, p <.01. The three variables mentioned together account for 3.2% of the total variance.