Yayın Detay

• Title : Bank Customers' Experiences of Benefiting from Digital Banking Services

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• First Author : Aybala AKSOY

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• Authors :

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• Keywords : Marketing, experiential marketing, bank, digital banking, alternative distribution channels, customer, experience.

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• Basic Area : Pazarlama

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• Page Id : 203-222

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• Rank Id : 11

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• Year : 2021

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• Volume : null

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• DOI : 10.47644/TurkishStudies.47526

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Yayına Git