Yayın Detay

• Title : The Moderating Role of Percieved Luxury Brand Value on the Effect of Social Media Interest and Willingness to Pay Premium Price

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• First Author : Talha BAYIR

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• Authors :

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• Keywords : Marketing, Social Media Engagement, Perceived Luxury Brand Value, Willingness to Pay Premium Price, Online Shopping

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• Basic Area : Üretim Yönetimi ve Pazarlama

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• Page Id : 1119-1133

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• Rank Id : 1

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• Year : 2021

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• Volume : 16

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• DOI : 10.7827/TurkishStudies.51459

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Yayına Git