Yayın Detay

• Title : The Attitude of Social Media Users Towards Real-Time Marketing Activities

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• First Author : Sevgi Nur SADEDİL

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• Authors : -

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• Keywords : Public relation and communication, marketing communication, real-time marketing, creativity in advertising, consumer behavior, advertising appeals

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• Basic Area : Üretim Yönetimi ve Pazarlama

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• Page Id : 431-446

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• Rank Id : 10

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• Year : 2022

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• Volume : 17

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• DOI : 10.7827/TurkishStudies.58014

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