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• Title : INNOVATION THROUGH SERVICE DESIGN IN SERVICE MARKETING

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• First Author : Nilgün KÖKSALAN

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• Authors : -

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• Keywords : service, service design, service innovation.

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• Basic Area : İşletme- Üretim Yönetimi ve Pazarlama

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• Page Id : 791-802

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• Rank Id : 31

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• Year : 2019

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• Volume :

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• DOI : 10.29228/TurkishStudies.23022

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