@article{2019,title={IMPORTANCE-PERFORMANCE ANALYSIS OF DESTINATION ATTRIBUTES IN CRUISE TOURISM: THE CASE OF KUŞADASI},abstractNode={Cruise tourism is a type of tourism which includes accommodation, dining and activities organized on ship-board as well as port excursions. One of the most important elements for tourists traveling with cruise ships are the port destinations they stop by. The tourists travelling with cruise ships make important economic contributions to the destination when they travel around the ports they stop by. This situation requires more efforts each passing day in order to provide tourist satisfaction at destinations of countries hosting the cruise ships. Kuşadası is the port destination that makes the fastest progress in cruise tourism and hosts the highest number of cruise tourists in Turkey. Considering this situation, it is important to identify strengths and weaknesses of Kuşadası in order to provide sustainability of tourists who are to visit the destination. The main purpose of this study is to reveal which improvements should the tourism stakeholders make primarily at the destination to increase destination satisfaction levels of cruise tourists arriving at Kuşadası port. During the stage of preparing the questions in the survey, the relevant available studies in the national and international literature as well as tourism academicians and the guides working at Kuşadası were taken as reference. The data collection process took place between 27 June and 1 September 2017. 394 surveys were analysed. According to the obtained findings by Importance-Performance Analysis; the destination attributes of top priority which the stake holders should put excessive stress and improve were determined as cleanliness of the sea, hygiene of restaurant and bars, destination’s security and attitudes and behaviours of local shopkeepers towards tourists.},author={Gözde OĞUZBALABAN-İsmail KIZILIRMAK},year={2019},journal={Turkish Studies-Social Sciences}}