@article{2019,title={PERCEIVED IMAGE OF GAZIANTEP PROVINCE AS A DESTINATION BRAND},abstractNode={This study examines the differences between the brand image of the Gaziantep destination brand image and the dimensions of the brand image according to the demographic characteristics, and then the relationship between the degree of satisfaction of the tourists and the other dimensions. Due to the fact that the official holidays on May 1 and 19 increased the participation rate in tourism, the surveys were conducted in May 2015 and reached 510 national tourists and 884 inhabitants. According to the results of the study, the element correlation values of all scale elements were statistically significant (p<0.05). The analysis of the Lawshe validity method was carried out by 11 experts. The Content Validity Ratio (CVR) values calculated for each item showed a statistically significant validity (p<0.05). The results of the factor analysis showed that there were a total of seven dimensions on the research scale and the factor loads of the substances of each dimension were statistically significant (p<0.05). The perception of the destination of locals and foreign tourists differed significantly according to demographic characteristics (p<0.05). In addition, a statistically significant correlation was found between perception of the destination image and tourist satisfaction among local tourists (p<0.05). The scale, which was developed according to the findings obtained in the study, examines the brand image in seven dimensions as Tourist Values, Public and Private Facilities, Accessibility, Human Resources, Image and Character, Purchasing Power and Satisfaction. When the results of the correlation analysis are examined, it is seen that the most image and character are effective on the satisfaction of the tourists. This is followed by human resources, touristic values, purchasing power, accessibility and public and private sector opportunities. This shows that image and character have a significant impact on the perception of destination brand image and will be important in studies in this field.},author={Nalan ALBUZ},year={2019},journal={Turkish Studies-Social Sciences}}