@article{2019,title={THE EFFECT OF PERSONALITY TRAITS ON CONSUMER COMPLAINT BEHAVIOUR},abstractNode={The aim of this study is to determine the effect of personality traits on consumer complaint behaviours of university students regarding the electronic products that are purchased by them in their daily lives. A questionnaire form composed from the measurement tools acquired from the literature was applied to the students studying at two vocational high schools of Canakkale Onsekiz Mart University. Then, the data obtained from the surveys were tested in AMOS programme with the structural equation model. Thev total number of surveys applied in the study was 417 and 25 of these surveys were eliminated due to faulty and in-complete information filled in the questionnaires. Therefore, the number of surveys that were subject to statistical analyze was the remaining 392 surveys. As a result of the analyses performed, a significant and positive relationship was found between extroversion dimension and the complaint behaviour, while no significant relationship was found between the other dimensions and the complaint behaviour by using the five factor personality model. In addition it was found that there was a significant and negative relationship between extroversion and agreeableness, where a non-significant negative relationship was found between extraversion and honesty (self-discipline). Furthermore, the results indicate that there is a non-significant positive relationship between extraversion and anxiety (neuroticism), while there is not a significant and positive relationship between extraversion and openness. It is also found out there is a significant and positive relationship between agreeableness and honesty. Besides these results, there is a significant and negative relationship between aggreeableness and anxiety, while there is a significant and negative relationship between agreeableness and openness. In addition, while there was a significant and negative relationship betweeen honesty (self-dicipline) and anxiety, a non-significant negative relationship was found between honesty and openness. Furthermore, it was found out that there is a non-significant positive relationship between anxiety and openness. At the end of the study, constrains and suggestions for future studies are presented.},author={Nevriye AYAS},year={2019},journal={Turkish Studies-Social Sciences}}