Persuasion is a subject that has frequently been emphasized in social science studies from past to present. Today, it is crucial to deliver a beautiful, effective, and memorable speech for many distinguished speakers, political leaders, and academics. At this point, communication studies focusing on persuasion emphasize the concept of rhetoric more. Rhetoric is an art that is necessary for every persuasive communication and is used to influence the thoughts, feelings, and behaviors of individuals. Rhetoric, which functions as a tool of influence, focuses on speaking beautifully and effectively. In ‘Rhetoric,' Aristotle defines the concept of rhetoric, which is seen as an essential tool for persuasion, as Ethos, Pathos, and Logos and evaluates the concept of rhetoric as equivalent to dialogue and ethical rules. In the present study, the speeches of two presidential candidates speaking at the Ordinary General Assembly Meeting of Fenerbahce Sports Club, which is considered to be one of the most important non-governmental organizations in Turkey, will be analyzed. Aziz Yildirim, who was elected as the president to Fenerbahce Sports Club, for the first time on 15 February 1998, won the next 12 presidential elections. In this process, he has been one of the names who ran Fenerbahce Sports Club and directed Turkish sports life. One of the issues to be underlined in the research is that the presidential elections of no sports club held until today have had as many members as the elections held at Fenerbahce Sports Club. As a result of the Congress, Aziz Yildirim, who had been the president of Fenerbahce Sports Club for over 20 years, lost to Ali Yildirim Koc, who was elected the new president. The speeches of President Aziz Yildirim and presidential candidate Ali Yildirim Koc, the main speakers of the Congress, will be evaluated in the rhetorical framework.
Rhetoric, Fenerbahce, Electoral Congress Speeches, Persuasion
|Yazar :||Başak GEZMEN - İhsan EKEN|