@article{2019,title={BIG DATA USAGE IN INTERNET ADVERTISING},abstractNode={As an ever-growing industry, internet advertising incorporates a dynamic structure in which all technological developments are quickly applied. Since the first days of the introduction of the big data concept, many studies have begun on the use of big data in the internet advertising sector. The internet advertising sector, which has been growing and developing since the years when the internet was used individually, cannot be considered independent of big data in the last stage reached.In the coming years, it is expected that the concept of big data will increase the impact of internet advertising and further strengthen its place. In the light of all these developments, both the scientific and commercial technologies and approaches mentioned above are considered to be the subjects to be studied with great care. Nowadays, studies have been carried to very advanced levels and have come to the point of generating income from data. Within the scope of this study, the concept of big data, and how the components of this concept are used in internet advertising have been examined in depth. In addition, some examples are given to the applications of big data usage in internet advertising and detailed explanations are given about the methods and tools used in the application processes. With this study, it is aimed to explain how internet advertising and big data concepts are used together and for what purposes they can be used in the future and to create future assumptions.},author={İbrahim ATEŞ-Esra Ayça GÜZELDERELİ YILMAZ - Aslıhan TÜFEKCİ},year={2019},journal={Turkish Studies-Information Technologies and Applied Sciences}}