@article{2020,title={Investigation of The Relationship Between Internal Marketing Activities and Organizational Commitment Level in Businesses: An Research on Telecommunication Sector},abstractNode={Traditional marketing approach, which used to be aimed at the external environment in the past, has now been replaced by a more modern marketing approach in which the employee is accepted as a customer. This approach, which is called internal marketing, reveals that there is a direct link between the quality of service and customer satisfaction and the satisfaction, attitude and behavior of the employees. Furthermore, the studies suggest that the satisfaction of the employees who are internal customers increases their loyalty to the company. The aim of this study is to determine the relationship between internal marketing activities and organizational commitment level. This cross-sectional and descriptive study was conducted on 124 people from different occupational groups working in a telecommunications company in Konya. The questionnaire consists of 37 questions, 6 of which are socio-demographic questions, 11 of which are internal marketing scale questions and 20 of which are organizational commitment scale questions. Research data were collected in January-February 2019. In the light of the information obtained from the research was calculated of the total internal marketing level of the participants as 3,5477 ± 0,84855; the average level of organizational commitment of employees as 3,5500 ± 0,58166 (min.:1, max.:5). As a result of the research, it was found that there was a significant positive correlation between internal marketing level and organizational commitment level (r = 0.595, p <0.01). On the other hand, there is a high relationship between emotional commitment and internal marketing (r = 0.765, p <0.01), and a moderate relationship between normative commitment and internal marketing (r = 0.461, p <0.01). There was no statistically significant relationship between continuation commitment and internal marketing (r = 0.108, p> 0.05). This shows that internal marketing activities increase employees' emotional and normative commitment, which is a kind of voluntary and strong commitment to the organization; it does not affect the continuation commitment which considers them to be an obligation. From this point of view, it can be said that increasing internal marketing level in organizations increases organizational commitment. The positive implementations of the managers in their organizations will contribute to both internal and external customer satisfaction and increase the profitability of the enterprise. },author={Erhan KILINÇ-Hüseyin KOÇARSLAN - Alper GEDİK - Hasan TOPCU},year={2020},journal={Turkish Studies-Economics,Finance,Politics}}