@article{2020,title={The Effect of Political Marketing Ads on Voter Satisfaction and Decisions: A Research on the Istanbul Local Elections on March 31, 2019},abstractNode={Politics is one of the main phenomena that society concentrates on and it is focused on social sciences. The local elections have also frequently been on the agenda with both before and after events. In this context, the effect of political marketing advertisements in these elections, which have a great sociological influence, is examined in this study. The use of marketing practices in politics is a constant situation. While marketing focuses on consumers, political parties focus on voter decisions through candidates, promises and propagandas. It is understood from the information obtained from secondary sources that attitudes towards advertisements and elections affect voter satisfaction and decision; that attitudes towards advertisements affect attitudes towards elections; that voter satisfaction also affects voter decision. The model of the study is on the effect of political advertisements on voter decisions. Voter attitudes and satisfaction are also used as mediating variables in the model. 201 voters residing in Istanbul participad in the survey. The participants were reached in February and March 2019 in Bahçelievler and Bakırköy districts. Survey data were analyzed with SPSS 23.0. As a result, it was concluded that there are significant relationships between the variables and affect each other positively. In addition, the importance of voter decision emerged in the study (Mean: 4.275 - Std. Deviation: 0,208). In the literature, it is emphasized that voters need information about parties and candidates before the election; that they want to vote without any internal conflict at the time of the elections; that they want not to feel guilt after the election. The same results were achieved in this research.},author={Osman ÖZDEMİR},year={2020},journal={Turkish Studies-Economics,Finance,Politics}}