CONSUMERS' SHOPPING MOTIVES FOR SECOND HAND (USED) PRODUCTS AND PURCHASE INTENTIONS

Today, second-hand markets are also a competitor for first-hand markets in many areas. Because second hand products, just like first hand products, meet the needs and needs of consumers sufficiently. Consumers prefer especially automobiles, apartments, mobile phones, such as the second hand (used) for many reasons. In this study, it is aimed to reveal the shopping motives of consumers prefering second hand products and to investigate their purchase intentions. In this respect, face-to-face surveys were conducted with 388 young consumers. According to the results obtained from SPSS and Smart PLS software, consumers have critical, hedonistic, fashion and economic motives in second-hand product shopping. Ethical and ecological elements from critical motives have a significant effect on the purchase intention of second hand products with structural equation modeling performed with Smart PLS program; The element of withdrawal from the system has not a significant effect on the purchase intention of second hand products. Economic motives and fashion motives also have significant effects on the purchase intention of second hand products. Treasure hunting and nostalgia elements from hedonistic motives have significant effects; while elements of originality and social relationship do not have significant effects on the purchase intention of second hand products. The results will help retailers to tailor their retail transactions to different shopping motives, as well as for traditional sellers in the second-hand market.

Keywords

Second hand, Product, Second hand product, Motive, Purchase Intention